Have you talked to a corporation recently? That’s a weird question. Don’t worry, it’s rhetorical. People don’t talk to corporations… they talk to us. All the time.

Corporations talk to us through advertising. On TV, on the radio, on the web, on billboards all over. It’s hard to avoid being talked to. So what are they saying? Sometimes it sounds like they’re just letting us know about these cool new things they made. How nice. But if you listen closely, you may start to hear hidden messages.

“You should dress better,” says the clothing brand. “Your phone is old now,” says the phone manufacturer. “You should eat this,” says the fast food chain. “Your mouth is gross,” says the teeth whitening product.

A computer screen with a shoe ad. A billboard with a phone ad. A bus with a teeth ad.

Suddenly I’m discontented. I feel self-conscious. I’m hungry. I think maybe my phone needs more megapixels… I didn’t need to hear any of it, and I don’t think anyone should be made to feel this way.

All of us deserve to be respected, comforted, and spoken to with kindness. Messages we receive should aspire to build us up and make us feel good. That’s what this website is about.

Kind speech is any sort of communication whose intention is to make the recipient feel good about who they are and what they already have.